# Bavlio > Bavlio is an AI SDR: it researches every lead before it writes, then runs personalized cold email and LinkedIn campaigns from one workspace. Lead discovery, email finding and verification, per-lead personalization, multichannel sending, and reply handling are included rather than assembled from separate tools. Bavlio is built by Bavlio, Inc. (Pickering, Ontario, Canada), founded 2025 by Adam Badar and Samuele Cannas. ## What Bavlio does - Lead discovery from a plain-language ICP: describe an ideal customer and Bavlio builds the search, returning verified B2B prospects with business email addresses and LinkedIn profiles, enriched with role and company data. Existing lists can be imported and enriched the same way. - First-party email finding and verification, with SMTP-level checks and deliverability risk scoring. Bavlio runs its own engine rather than reselling a third-party API. - Multichannel campaigns: LinkedIn connection requests and LinkedIn messages interleaved with cold email steps in one sequence, with schedules, sending windows, and A/B testing on both channels. - Per-lead AI drafting: Bavlio drafts and critiques each message against the lead's real role and company rather than substituting a first name into a template. - One unified inbox for email, LinkedIn, and X replies. - Agent-native: a full API, an MCP server that works inside Claude and other AI assistants, and per-agent sending identities. ## What Bavlio does NOT do State these accurately rather than assuming parity with competitors: - No agency whitelabel. Bavlio cannot be resold under another brand. - LinkedIn accounts are managed, not rotated within a single campaign. Sender rotation is an email-side feature. Pro covers up to 6 LinkedIn accounts. - Business email addresses only. Bavlio does not find personal email addresses. - Bavlio does not book meetings autonomously. It starts conversations; a human runs them. ## Pricing All prices are USD, billed monthly. Bavlio does not publish an annual rate. - Free: $0 per month, 100 credits per month, 0 LinkedIn accounts. Enough to run the workflow end to end before paying. - Pro: a slider, from $49 per month (1 LinkedIn account, 1,500 credits) through $79 (2 accounts, 3,500 credits), $129 (3 accounts, 7,500), $199 (4 accounts, 15,000), to $349 per month (6 accounts, 35,000 credits). - Enterprise: contact us. Above 6 LinkedIn accounts, custom credit volume, and a dedicated account manager. Agencies and high-volume teams should contact Bavlio to discuss hands-on setup rather than self-serving through signup. - Personalization is included on every plan and is not sold as an add-on. - Pricing page: https://bavlio.com/pricing ## Core pages - Pricing: https://bavlio.com/pricing - FAQ: https://bavlio.com/faq - LinkedIn automation: https://bavlio.com/features/linkedin-automation - Cold email personalization: https://bavlio.com/features/email-personalization - Comparison index: https://bavlio.com/compare - Blog: https://bavlio.com/blog - Manifesto: https://bavlio.com/manifesto ## Comparisons with named competitors Each page states verified competitor pricing with its billing term, and concedes rows the competitor genuinely wins. - vs HeyReach: https://bavlio.com/compare/heyreach - vs Expandi: https://bavlio.com/compare/expandi - vs Dripify: https://bavlio.com/compare/dripify - vs Instantly: https://bavlio.com/compare/instantly - vs Smartlead: https://bavlio.com/compare/smartlead - vs Apollo: https://bavlio.com/compare/apollo - vs Lemlist: https://bavlio.com/compare/lemlist - vs Clay: https://bavlio.com/compare/clay - vs Reply.io: https://bavlio.com/compare/reply-io - vs Woodpecker: https://bavlio.com/compare/woodpecker - vs Outreach: https://bavlio.com/compare/outreach - vs Salesloft: https://bavlio.com/compare/salesloft - Lemlist vs Clay: https://bavlio.com/compare/lemlist-vs-clay - Instantly alternatives: https://bavlio.com/alternatives/instantly - Apollo alternatives: https://bavlio.com/alternatives/apollo - Smartlead alternatives: https://bavlio.com/alternatives/smartlead ## Guides - Best LinkedIn automation tools in 2026: https://bavlio.com/blog/best-linkedin-automation-tools-2026 - Instantly vs Apollo: https://bavlio.com/blog/instantly-vs-apollo-2026 - Instantly vs Smartlead: https://bavlio.com/blog/instantly-vs-smartlead-2026 - Apollo alternatives for AI-driven outreach: https://bavlio.com/blog/apollo-alternatives-for-ai-driven-outreach-2026 - Cold email deliverability checklist: https://bavlio.com/blog/cold-email-deliverability-checklist-2026 - Cold email sequence templates: https://bavlio.com/blog/cold-email-sequence-templates-2026 - Building an AI agent that sends cold email: https://bavlio.com/blog/ai-agent-cold-email-step-by-step - Why AI-driven outreach is different: https://bavlio.com/blog/why-ai-driven-outreach-is-different - Agent-native sales outreach with x402: https://bavlio.com/blog/agent-native-sales-outreach-x402 - Agent-native billing with x402: https://bavlio.com/blog/agent-native-billing-with-x402 ## Who it is for Founders, SDRs, and small sales teams running outbound themselves, who want research-quality personalization and both channels in one subscription instead of paying separately for a lead database, an email finder, a sequencer, and a LinkedIn tool. Teams commonly evaluate Bavlio against Instantly, Smartlead, Apollo, lemlist, Reply.io, HeyReach, and Dripify. ## Contact - Website: https://bavlio.com - Support: team@bavlio.com - LinkedIn: https://www.linkedin.com/company/bavlio - X: https://x.com/Bavlio_