Lead scraping tools for outbound (2026)

Adam Badar, Founder and CEOUpdated October 16, 20266 min read

Key takeaway

A lead scraping tool pulls contacts for you to reach out to. Apify's Starter plan is $19 a month, Apollo's Basic is $65 a seat a month, and Clay's Launch starts at $185 a month, all billed monthly. Bavlio's self-serve app starts at US$19 a month. You connect your own LinkedIn account and pull leads from your own LinkedIn searches.

What a lead scraping tool does

A lead scraping tool pulls contact details for the people or businesses you want to reach. Some run scrapers on websites and directories, some pull from a database of people and companies, and some pull from your own LinkedIn searches.

Every tool here hands you contacts, and you still write and send the messages.

Lead scraping tools compared

Tool	What it pulls	Price	Who reaches out
Apify	Data from websites, with ready-made scrapers from the Apify Store or your own	Starter $19 a month, billed monthly, plus pay as you go	You
LeadScrape	Business details from 3 directory sources, or 7 on the Business license	$97 for a 1-year license	You
Clay	Contact and company data from 150+ data providers	Launch from $185 a month	You
Apollo	Contacts and accounts from Apollo's own database	Basic $65 a seat a month, billed monthly	You
Bavlio's self-serve app	Leads from your own LinkedIn searches, on your own LinkedIn account	From US$19 a month	You

The tools are in the order of the sections below.

What each tool costs

Apify

Apify charges a monthly fee plus pay as you go. Each plan comes with credit "to spend in Apify Store or on your own Actors", the programs that run on Apify, scrapers among them:

Plan	A month, billed monthly	Per compute unit
Free	$0, with $5 to spend	$0.2
Starter	$19	$0.2
Scale	$199	$0.16
Business	$999	$0.13

Billed annually, each plan is 10% less.

LeadScrape

LeadScrape is software you install, on up to two computers. The Standard license is $97 and the Business license is $247, each for one year with a year of free updates.

Standard pulls from 3 sources and Business from 7, with bulk searches, review scores and revenue, SIC and NAICS codes. LeadScrape says "There are no daily or monthly limits", and its People module returns up to 200 results per search on Standard and 1,000 on Business.

Clay

Clay prices its plans in data credits, which buy data from its providers, and actions:

Plan	Price	Data credits a month	Actions a month
Free	$0	100	500
Launch	From $185 a month	2,500	15,000
Growth	From $495 a month	6,000	40,000
Enterprise	Custom, with an annual commitment	100,000+	200,000+

Clay says that if you bring your own API keys for third-party data, "you skip Data Credit costs entirely".

Apollo

Apollo charges per seat, and its credits buy emails, phone numbers and other data:

Plan	A seat a month, billed monthly	Billed annually	Credits a seat a month
Free	$0	$0	75
Basic	$65	$49	2,500
Professional	$99	$79	4,000
Organization	Annual only	$119, 3 seats or more	6,000

Unused credits "expire at the end of each billing cycle". Apollo's plans are "for internal business use only", so reselling its data needs a separate agreement.

Published monthly prices, low to highEach tool's own published price a month, billed monthly. A bar that fades out is a price that starts there, and a hollow mark is another plan's price.

Apify$19 a monthStarter, plus pay as you go. Scale is the hollow mark, and Business is $999
BavlioFrom US$19 a monthThe self-serve app
Apollo$65 a seat a monthBasic. Professional is the hollow mark
ClayFrom $185 a monthLaunch. Growth is the hollow mark

LeadScrape sells a 1-year license, $97 or $247, so it isn't drawn with the monthly prices.

Prices from each company's own pricing page, linked in the tables on this page.

Which one fits

A scraper for the sites you name

Apify runs a scraper on the sites you pick, from its store or one you build, and you pay for the computing it uses.

Business listings by city

LeadScrape pulls business details from directories. Its own example is a search for "Restaurant" in San Diego.

Data from many providers in one table

Clay pulls from 150+ providers. It pitches Launch "for individuals and small teams automating their first prospecting workflows".

A database of contacts and accounts

Apollo's Basic plan is for "Individual sellers doing regular outbound", and its $0 plan is "Good for founders and early-stage teams".

Have it done for you when you want the calls

An agency picks the people, writes the messages and sends them. Your part is telling it who you sell to and taking the calls.

Every tool here hands you contacts, and you still write and send the messages.

Where Bavlio fits

Bavlio's self-serve app starts at US$19 a month. You connect your own LinkedIn account and pull leads from your own LinkedIn searches.

Bavlio also does done-for-you outbound. We find the people worth reaching out to in your niche and reach out to them on LinkedIn and email. Your only job is to take the calls.

Bavlio charges from US$3,000 a month for done-for-you outbound, and the list is part of it.

What you get with Bavlio

To hire for in the US, over 90 days	What you get
Up to US$28,180An SDR on full pay	People in your niche ranked by their recent LinkedIn activity, with new ones every week. Every first message is written for the person it goes to. A reply desk in Slack, where LinkedIn replies arrive with the answer already written.
Up to US$7,500A personal-brand firm	We rewrite your LinkedIn headline and About, and make your banner images.
Up to US$12,500A direct-response copywriter	Your own video sales letter script, written from our calls, with a shot list.
Up to US$6,341A fifth of an account manager's time	A private portal for your lists and messages. Every Monday: who we reached, who replied and who is next.
Up to US$2,200A market sizing report	We count the buyers in your niche, so you know how many people we can reach.
Up to US$1,206Tools at list price	Signal data, contact data and sending tools.
	We test your messages against each other on your own campaign.

No outreach for your direct competitors at the same time.
You don't pay if you're not satisfied, and if you pay after results, nothing is due until your first 3 qualified sales calls are held.

Up to US$111,721 to hire for all of this in the US over 90 days. It's all included, from US$3,000 a month.

The total adds recruiting, ramp time, training, a manager and payroll for the SDR. Each figure is the top of its sources' range: The Bridge Group's 2025 SDR report, the US Bureau of Labor Statistics, Payscale, Top Echelon, ATD, JSM, The Barefoot Writer and Business Plan Firm, and list prices from LinkedIn, Clay, Instantly and OnPay. The account manager's share of time and the ramp curve are our estimates.

See the whole offer.

Questions

What is a lead scraping tool?

A tool that pulls contact details for the people or businesses you want to reach. Apify runs scrapers on websites, LeadScrape pulls business details from directories, Clay pulls data from 150+ providers, and Apollo exports contacts from its own database.

How much does a lead scraping tool cost?

Billed monthly, Apify's Starter plan is $19 a month plus pay as you go, Apollo's Basic is $65 a seat a month, and Clay's Launch starts at $185 a month. LeadScrape is $97 for a 1-year license. Apify, Clay and Apollo each have a plan at $0. Bavlio's self-serve app starts at US$19 a month.

How do I pull leads from my own LinkedIn searches?