Martal Group alternatives (2026)

Adam Badar, Founder and CEOUpdated October 14, 20268 min read

Key takeaway

Martal Group runs outbound on email, LinkedIn and calls through onshore sales executives, starts with a three-month pilot and doesn't publish prices. SalesRoads and CIENCE publish theirs. Belkins runs a similar model on retainers, and SalesHive charges one flat monthly fee. Bavlio does done-for-you outbound on LinkedIn and email.

What Martal Group does and who it suits

Martal Group calls itself a B2B lead generation agency and sales enablement partner. It works through an onshore team of B2B sales reps in the EU, North America and LATAM, and its homepage counts 200 or more onshore sales executives and 15 years in business. Its reps run outreach on email, LinkedIn and calls, and it says it uses real-time intent data to find companies looking for what you sell. Besides outbound, it sells appointment setting, inbound lead qualification and B2B sales training.

Its homepage says it has worked with B2B companies from startups to Fortune 500 companies.

Martal doesn't publish a price. Its pricing page says "Inquire about pricing" for every tier. The outbound tier is a flat monthly fee after a three-month pilot. The two tiers that add sales, customer onboarding and account management start with a four-month pilot and add a sales commission to the monthly fee.

How we compared

We compared each agency on four things: its model, its channels, its published price and its minimum term. Every fact comes from that company's own pages, fetched on October 14, 2026, and is linked where we use it.

The table starts with Martal Group for reference, then lists the agencies that publish a price, then the rest by name. Bavlio is not placed first.

Martal Group alternatives compared

Agency	Model	Channels	Published price	Minimum term
Martal Group, for reference	Onshore sales executives on a flat monthly fee, with a sales commission on its higher tiers	Email, LinkedIn and calls	Not published	A three-month pilot on its outbound tier, four months on the others, then monthly
SalesRoads	A dedicated SDR team, billed every four weeks	Cold calling and email	$11,950 every four weeks for one SDR	No long-term commitment
CIENCE	A team and platform fee, plus SDRs priced per person	Email, phone and LinkedIn, with ads and social as add-ons	$2,000 a month plus $499 for its platform, plus SDRs from $1,750 (offshore), $2,500 (Europe) or $4,500 (US) a month each	Month to month
Bavlio	Done-for-you outbound	LinkedIn and email	Pay after results: nothing until your first 3 qualified sales calls are held, then US$5,000 a month. Prepay: US$9,000 for your first 3 months, which is US$3,000 a month.	3 months, then month to month
Belkins	Retainer packages by appointments a year	Email, calling, SMS and WhatsApp, LinkedIn and paid ads	Not on its plans page. Its guide puts its fractional model at $10,000 to $12,000 or more a month	Its guide says premium agencies like Belkins charge 6 to 12 months upfront
SalesHive	A dedicated SDR team for one flat monthly fee	Cold calling and email	Not published	Month to month, with no setup fee

Published prices in the tableEach agency's own published price, in the table's order. A bar that fades out is a price that starts there, and a hollow mark is another plan's price.

SalesRoads$11,950 every four weeksOne dedicated SDR
BavlioFrom US$3,000 a monthLinkedIn and email
Belkins$10,000 to $12,000 or more a monthIts guide's figure for its model, not on its plans page

The chart leaves out CIENCE, which prices its team, its platform and each SDR separately. Martal Group and SalesHive don't publish a price.

Prices from each agency's own pages, linked in the table above.

The alternatives, one by one

SalesRoads

SalesRoads puts a dedicated SDR team on cold calls and email. It charges $11,950 every four weeks for one SDR, less per SDR as the team grows, and you can cancel anytime (SalesRoads pricing). Unlike Martal, it publishes its price.

Best suited for. Its pricing page says appointment setting fits companies with proven product-market fit, a clearly defined ideal customer profile and prospects who already understand the problem they solve.

CIENCE

CIENCE runs cold email and cold calling, with ads and social as add-ons. It charges $2,000 a month for the team and $499 for its platform, plus SDRs starting at $1,750 a month each offshore, $2,500 in Europe and $4,500 in the US, with a bonus when an SDR hits its meeting target. Setup is a one-time fee with no published price, and it runs month to month (CIENCE pricing).

Best suited for. Its SDR page pitches outbound growth to B2B teams that don't want to build the whole SDR function from scratch.

Bavlio

We do done-for-you outbound for B2B companies on LinkedIn and email. We charge from US$3,000 a month. We find the people worth reaching out to in your niche, then write and send every message. Every Monday you get a report: who we reached, who replied and who is next. We don't run ads or make cold calls.

Best suited for. Bavlio suits B2B companies that want more sales meetings. We do your outreach, and you take the calls.

Belkins

Belkins books meetings over cold email, cold and intent calling, voicemail, SMS and WhatsApp, LinkedIn and paid advertising, and says it delivers 100 to 400 or more qualified appointments a year for a client. Its plans page shows no prices, and its own pricing guide puts its fractional model at $10,000 to $12,000 or more a month.

Best suited for. Its plans page calls its Growth plan ideal for companies that value wider reach, scalable growth and multi-channel communication, and offers a separate plan for lean teams.

SalesHive

SalesHive runs cold calling and email with US-based SDRs, or with offshore callers at a lower cost. It charges one flat monthly fee that includes the team, the data and the tools, with no setup fee and month-to-month terms, and quotes the fee on request (SalesHive pricing).

Best suited for. Its pricing page sets out plans for teams that range from testing outbound to scaling a proven motion across a larger market.

When Martal Group is the better pick

Martal fits better than the agencies above in three cases.

You want the agency to run the first discovery call. On Martal's outbound tier, its North American team books the appointments and leads the discovery calls.
You want help after the first meeting. Its higher tiers add sales, customer onboarding and account management.
You sell in Europe or Latin America as well as North America. Its reps are based in the EU, North America and LATAM.

The outbound tier is a flat monthly fee after a three-month pilot.

How to choose

Decide whether you need a published price. SalesRoads, CIENCE and Bavlio publish theirs. Martal Group, Belkins and SalesHive don't.
Match the channels to your buyers. If your buyers pick up the phone, choose an agency that calls. If they spend their day on LinkedIn, make sure LinkedIn is in the plan.
Check the pilot and the minimum term. A three or four-month pilot changes the total you sign for, as how much an outbound agency costs explains.
Ask what you pay on top of the fee. A sales commission, a setup fee, or SDRs priced per person on top of a team and platform fee all change the monthly number.
Compare with a hire. An SDR on your own team is the other option, covered in outbound agency vs hiring an SDR vs an AI SDR tool.

Where Bavlio fits

Bavlio does done-for-you outbound for B2B companies. We find the people worth reaching out to in your niche and reach out to them on LinkedIn and email. Your only job is to take the calls.

Who we contact. We look on LinkedIn, Google search, job postings, press releases and company websites, and pick the signals that fit your niche.
Messages. Each first message is about something specific to the person, so it doesn't sound like slop.
Calls and reports. A reply that says yes, with a day and a time, goes on your calendar. Every Monday you get a report: who we reached, who replied and who is next.
Data and tools. We cover the signal data, the contact data and the sending tools, and we set up the email for you.

What you get with Bavlio

People in your niche ranked by their recent LinkedIn activity, with new ones every week.
Every first message is written for the person it goes to.
A reply desk in Slack, where LinkedIn replies arrive with the answer already written.
We rewrite your LinkedIn headline and About, and make your banner images.
Your own video sales letter script, written from our calls, with a shot list.
We test your messages against each other on your own campaign.
A private portal for your lists and messages.
No outreach for your direct competitors at the same time.
You don't pay if you're not satisfied, and if you pay after results, nothing is due until your first 3 qualified sales calls are held.

See the whole offer.

On the call, Adam shows you who we'd reach out to first. Read more about outbound lead generation, done for you, done-for-you LinkedIn outreach and done-for-you cold email.

Questions

What are the alternatives to Martal Group?

Five agencies to compare with Martal Group are SalesRoads, CIENCE, Belkins, SalesHive and Bavlio. SalesRoads and CIENCE publish their prices. Belkins adds SMS and WhatsApp and works on monthly retainers, SalesHive charges one flat monthly fee, and Bavlio does done-for-you outbound on LinkedIn and email.

How much does Martal Group cost?

Martal Group doesn't publish prices: its pricing page says to inquire. Its outbound tier is a flat monthly fee after a three-month pilot, and its tiers that add sales and customer onboarding start with a four-month pilot and add a sales commission.

What is the difference between Martal Group and Belkins?

Both book meetings with outreach on several channels, and neither publishes a price. Martal works through onshore sales executives in the EU, North America and LATAM, starts with a pilot, and can take on sales and onboarding on its higher tiers. Belkins adds SMS and WhatsApp, sells consulting next to appointment setting, and sets its plans by appointments a year.

Which Martal Group alternatives publish their prices?

SalesRoads charges $11,950 every four weeks for one dedicated SDR, with no long-term commitment. CIENCE charges $2,000 a month plus $499 for its platform, and its SDRs start at $1,750, $2,500 or $4,500 a month each, by region. Bavlio charges from US$3,000 a month for LinkedIn and email. SalesHive doesn't publish a number, but says it charges no setup fee and runs month to month.

Is there a Martal Group alternative that runs LinkedIn and email for you?

Bavlio does done-for-you outbound for B2B companies. We find the people worth reaching out to in your niche and reach out to them on LinkedIn and email. Your only job is to take the calls. See outbound lead generation, done for you.

What if it doesn't work?

You don't pay if you're not satisfied, and if you pay after results, nothing is due until your first 3 qualified sales calls are held. On prepay, if your first 3 qualified sales calls aren't held by the end of month 3, we keep going at no charge until they are, for up to 90 more days. The 3-call terms are offered when the list we show you on the call has enough people in your niche, and the agreement defines a qualified call. See the whole offer.