Watch: Rosa, the Rosa Does AI channel's digital avatar, puts Smartlead, Apollo, HeyReach and Bavlio side by side. On YouTube.
Side by side
| Tool | Starting price | Sends on | Its own database of people |
|---|---|---|---|
| Smartlead | $39 a month, Base | Email, from unlimited mailboxes | 3x verified leads |
| Apollo | Free plan, then $65 per seat a month | Daily email sends | 240M+ contacts and 30M+ accounts |
| HeyReach | $79 a month per sender, Growth | All LinkedIn actions | Not on its pages |
| Bavlio | Starts at US$49 a month, 14-day free trial | LinkedIn and email, in one sequence | Finds your buyers for you, every day |
Prices are on monthly billing. Every fact about Smartlead, Apollo and HeyReach is from its own pages, read on October 31, 2026, and linked where it's used.
Smartlead
Smartlead's pricing page shows the Base plan at $39 a month, billed monthly, with 2,000 contacts and 6,000 email sends. Its home page shows unlimited mailboxes and 3x verified leads, and says its AI agents research leads and write personalized emails.
Apollo
Apollo's pricing page shows a free plan, and the Basic plan at $65 per seat a month, billed monthly, with 2,500 credits. It lists daily email sends and unlimited sequences. Its home page shows 240M+ contacts and 30M+ accounts, and says its agents research, build lists, write outreach and follow up.
HeyReach
HeyReach's pricing page shows the Growth plan at $79 a month per sender, with unlimited campaigns, all LinkedIn actions and a unified inbox. Its home page lists native integrations with Instantly, Smartlead and EmailBison, and says it's for agencies, sales teams and GTM experts who want to automate LinkedIn outreach.
Bavlio
Every day, Bavlio finds your buyers from three signals: a job change, a comment on a competitor's post, or a recent post. It checks how well every person fits your ideal customer.
You connect your own LinkedIn account and say who you sell to. Bavlio writes each message itself and sends it, with the LinkedIn steps and the email steps in one sequence. Then it tests different types of people, sees which type responds best and reaches out to more people of that type.
Bavlio starts at US$49 a month, with a 14-day free trial. Start your 14-day free trial.
Which one fits
- If you send cold email from many mailboxes, Smartlead's pages show it.
- If you want contacts to search inside the tool, Apollo's pages show it.
- If you send on LinkedIn, HeyReach's pages show it.
If you want your buyers found every day and each message written for you, Bavlio does that.
Three questions to ask
- What does it cost to start, and what does that plan include?
- Which channels does it send on, run by the tool itself?
- Does it find the people to reach, or do you bring them?